Me to Geoff: I am going to write a story about Jersey cows. Those are the brown ones.
Geoff: Sure. Whatever.
Two hours later.
Geoff: What are you doing?
Me: Writing my story about Jersey cows. See, here’s the word `Jersey’ and here’s the word `Jersey’ and here’s the word `Jersey’. I am showing you because you totally don’t believe me that I’m writing a story about Jersey cows.
Geoff: Well, seriously? Did you expect I would believe you? Who writes a grown-up story about cows?